A visitor opens your services page in Arabic, understands your offer, then reaches an enquiry form that works only in English. The website may be translated, but the experience is unfinished.
For a business in Qatar, deciding to offer Arabic and English is only the first step. The more useful question is whether a customer can complete the same journey comfortably in either language.
Choose the pages your customers need
Start with your audience and the conversations your team handles. Which language do customers use when asking about services, requesting quotations or discussing support?
Map a complete journey: homepage, relevant service, supporting information, enquiry form and confirmation message. A small set of complete, maintained pages is easier to trust than a large site with missing translations.
Design for Arabic from the beginning
Arabic needs more than right-aligned paragraphs. Navigation, form layouts and mixed text need deliberate treatment. An email address, product code or phone number inside an Arabic sentence can behave differently from the surrounding text.
W3C recommends declaring right-to-left document direction with the HTML direction attribute. Your developer should also test mixed Arabic and English content rather than relying on visual alignment alone. Reference: W3C guidance on text direction
Review a real service page on a phone before approving the design. Check line spacing, button labels, long headings and error messages. Avoid inserting text into images where it becomes difficult to translate or resize.
Keep the meaning consistent
Prepare an agreed list of service names and technical terms. Have someone fluent in the business context review translations, especially deliverables, exclusions and support arrangements.
If the English page says installation is optional, the Arabic page should not imply it is included. Assign responsibility for updating both versions whenever your offer changes.
Make switching predictable
A visitor changing language on a service page should reach the equivalent service, not lose their place and return to the homepage. Give each language version a stable URL and ask your developer to configure language metadata correctly.
Before launch, submit test enquiries in both languages and check what arrives in the team's inbox. Confirm that the reply process supports the language you advertise.
How AWKASA can help
Our Web Design and Web Development services can help plan bilingual layouts, navigation and enquiry journeys. Translation scope and business wording should be agreed and approved separately.
Tell us which audiences your Qatar website needs to serve, and we can discuss a practical starting scope.